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A contemporary new David Morris campaign celebrates 60 years of the house’s Modern Classics

The new campaign from David Morris combines a celebration of the house’s momentous 60th anniversary with a fresh, fashion-forward vision for the future of jewellery design.

Launching in the brand’s birthday month, and featuring brand-new designs and one-of-a-kind pieces, the campaign captures the house’s signature ‘modern-classic’ jewels from a completely new point-of-view.

 


 

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Styled and shot by some of the fashion world’s influential creatives, and fronted by up-and-coming Spanish model Marta Aguilar, the campaign features a curated edit of the brand’s newly-launched fine jewellery collections and extraordinary High Jewellery creations, each worn in a way that will resonate with the new generation of jewellery lovers and collectors.

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“For the Modern Classics campaign, we wanted to celebrate the heritage and cornerstones of the iconic family brand, viewing its courageous use of colour, texture and depth through a cool, contemporary lens,” says Elle John of Fe Creatives, who directed the photography shoot. “Our focus was on timeless opulence and optimism for today’s multi-faceted woman.”

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“Even though we are marking the 60-year history of the great London jewellery house, it’s typical of Jeremy Morris and his team to remain true to the spirit of the family house with a fresh, fashion-forward vision,” says Jewellery stylist, Caragh McKay. “We took the decision to shoot around a muted pastel palette so that the bold, precious colours that define David Morris jewellery burst fully into life.”

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The styling approach for the High Jewellery pieces in particular offers an insight into the brand’s unique vision for its creations – and the modern women who will wear them. Model Marta Aguilar – radiating confidence, her dainty wrist tattoo peeking out from beneath the jewellery pieces – brings a fresh energy and edge to the campaign, and demonstrates how even the most magnificent High Jewellery pieces can be worn with ease.

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