A HISTORY FULL OF COLOUR

David Morris learned his craft as an apprentice to a leading jeweller in 1950s London, establishing his eponymous fine jewellery house at the height of the Swinging Sixties and quickly gaining a global reputation for extraordinary stones and innovative design.

Today it remains a family-run business, with Jeremy Morris following in his father’s illustrious footsteps to ensure that David Morris designs are as fresh, enduring and sought-after as ever – the London Jeweller with 12 boutiques worldwide and universal appeal.
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1958
David Morris serves his jewellery apprenticeship in London before attending the Central School of Arts and Crafts.
1962
David Morris opens David Morris Jewels at The Diamond House in London.
1963
De Beers award their 9th Diamonds International Award to David Morris.
1964
De Beers award their 10th Diamonds International Award to David Morris for his ribbon diamond bracelet.
1965
Richard Burton acquires hearth-shaped diamond necklace from David Morris for Elizabeth Taylor for Valentine’s Day.
1967
Countess Marie Kinsky wears a David Morris tiara at her wedding to Crown Prince Hans Adam Liechtenstein.
1969
David Morris opens his first boutique on Conduit Street, Mayfair, London.
1971
David Morris Jewellery features in the James Bond movie Diamonds are Forever.
1972
David Morris creates the Miss World Crown, still in use today.
1974
David Morris Jewellery features in the James Bond movie The Man With The Golden Gun.
1980
David Morris opens the Fine Jewellery Room in Harrods, followed by The Four Seasons, Carlton Tower, Selfridges and Harvey Nichols stores.
1985
David Morris travels to Asia and Brunei, expanding the brand.
1993
David Morris creates the most expensive Jelly Bean machine in the world which is then put in the Guinness Book of World Records
1996
David Morris – The London Jeweller opens a new flagship boutique at 180 New Bond Street, London.
1997
David Morris Jewellery features in the James Bond movie Tomorrow Never Dies.
1998
Mark Liddell is commissioned to take portraits of celebrity women, including Janet Jackson, wearing David Morris Jewellery in aid of the Diana Princess of Wales Memorial Fund.
1999
David Morris Jewellery features in the James Bond movie The World is Not Enough.
1999
David Morris makes a one-of-a-kind 40th Anniversary Barbie encrusted in real diamonds
2002
David Morris opens on Worth Avenue, Palm Beach, Florida, United States.
2003
Jeremy Morris is appointed Managing Director and principal designer.
2004
David Morris expands into Russia, opening a boutique at one of Moscow’s most luxurious addresses.
2004
David Morris creates its iconic and first Fine Jewellery collection, Rose Cut, which continues to be our best seller today.
2005
David Morris exhibits at the Doha Watches & Jewellery Exhibition with Ali Bin Ali for the first time
2006
Photographer Ellen von Unwerth shoots David Morris advertising campaign.
2009
David Morris expands to Dubai, opening boutiques in Dubai Mall and Village Mall.
2011
The newly married Duke and Duchess of Cambridge drive down the Mall after their wedding in April in the groom’s father’s classic Aston Martin – still carrying the dragon made by David Morris for Prince Charles 21st birthday in 1969.
2012
David Morris Celebrates it’s 50th Anniversary with a stunning client event at Spencer House
2012
David Morris celebrates 50 years of creating beautiful jewellery with the stunning Heritage Collection, with the Ocean Blue Diamond necklace as its centrepiece.
2013
David Morris opens at Sowwah Square, Al Maryah, Island Abu Dhabi.

The Victoria & Albert Museum chooses David Morris to exhibit within their historical Jewellery room.
2014
David Morris opens Fine Jewellery boutique in Harrods designed by international interior design studio David Collins.
2015
David Morris partners with the Royal Academy of Arts in presenting a series of exhibitions, the highlight of which showcases the achievements of Ai Weiwei.
2017
David Morris opens a new boutique in Paris at the prestigious Rue Saint-Honore address.
2017
David Morris celebrate the opening of its Paris boutique with clients at the British Embassy in Paris
2017
David Morris opens its concession at Arije in Paris
2018
David Morris collaborate with Ralph & Russo for their Haute Couture show
2019
David Morris sponsor the Evening Standard Theatre Awards
2019
David Morris launch their E-commerce website, with free shipping worldwide
2019
David Morris Collaborates with Dolce & Gabbana for a private event at Harrys Bar
2019
Oliver Coleman wears David Morris to the Golden Globe’s where she wins best actress for The Favourite
2020
David Morris shoot their advertising campaign with Ridley Scott Agency, featuring up-and-coming model Luna Bijal
2021
David Morris becomes the first High jewellery brand to launch their Haute Couture collection online with Farfetch
2021
David Morris launches on Net-A-Porter with an exclusive collection
2021
2022
David Morris celebrates 60 years with a stunning client event at Two Temple Place
2022
David Morris launches new Advertising Campaign MODERN CLASSICS, shot by Tung Walsh
2022
David Morris exhibits at PAD Art + Design London for the first time

The London Jeweller

Established in London in 1962, David Morris – The London Jeweller is renowned for creating breath-taking pieces of flawless design, each individually crafted to showcase the rarest and most valuable gemstones, and sought by jewellery connoisseurs the world over.

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