David Morris serves his jewellery apprenticeship in London before attending the Central School of Arts and Crafts.

David Morris opens David Morris Jewels at The Diamond House in London.

De Beers award their 9th Diamonds International Award to David Morris.

De Beers award their 10th Diamonds International Award to David Morris for his ribbon diamond bracelet.

Richard Burton acquires hearth-shaped diamond necklace from David Morris for Elizabeth Taylor for Valentine’s Day.

Countess Marie Kinsky wears a David Morris tiara at her wedding to Crown Prince Hans Adam Liechtenstein.

David Morris opens his first boutique on Conduit Street, Mayfair, London.

David Morris Jewellery features in the James Bond movie Diamonds are Forever.

David Morris creates the Miss World Crown, still in use today.

David Morris Jewellery features in the James Bond movie The Man With The Golden Gun.

David Morris opens the Fine Jewellery Room in Harrods, followed by The Four Seasons, Carlton Tower, Selfridges and Harvey Nichols stores.

David Morris travels to Asia and Brunei, expanding the brand.

David Morris creates the most expensive Jelly Bean machine in the world which is then put in the Guinness Book of World Records

David Morris – The London Jeweller becomes a Bond Street Jeweller and opens a new flagship boutique at 180 New Bond Street, London.

David Morris Jewellery features in the James Bond movie Tomorrow Never Dies.

Mark Liddell is commissioned to take portraits of celebrity women, including Janet Jackson, wearing David Morris Jewellery in aid of the Diana Princess of Wales Memorial Fund.

David Morris Jewellery features in the James Bond movie The World is Not Enough.

David Morris makes a one-of-a-kind 40th Anniversary Barbie encrusted in real diamonds

David Morris opens on Worth Avenue, Palm Beach, Florida, United States.

Jeremy Morris is appointed Managing Director and principal designer.

David Morris expands into Russia, opening a boutique at one of Moscow’s most luxurious addresses.

David Morris creates its iconic and first Fine Jewellery collection, Rose Cut, which continues to be our best seller today.

David Morris exhibits at the Doha Watches & Jewellery Exhibition with Ali Bin Ali for the first time

Photographer Ellen von Unwerth shoots David Morris advertising campaign.

David Morris expands to Dubai, opening boutiques in Dubai Mall and Village Mall.

The newly married Duke and Duchess of Cambridge drive down the Mall after their wedding in April in the groom’s father’s classic Aston Martin – still carrying the dragon made by David Morris for Prince Charles 21st birthday in 1969.

David Morris Celebrates it’s 50th Anniversary with a stunning client event at Spencer House.

David Morris celebrates 50 years of creating beautiful jewellery with the stunning Heritage Collection, with the Ocean Blue Diamond necklace as its centrepiece.

David Morris opens at Sowwah Square, Al Maryah, Island Abu Dhabi.

The Victoria & Albert Museum chooses David Morris to exhibit within their historical Jewellery room.

David Morris opens Fine Jewellery boutique in Harrods designed by international interior design studio David Collins.

David Morris partners with the Royal Academy of Arts in presenting a series of exhibitions, the highlight of which showcases the achievements of Ai Weiwei.

David Morris opens a new boutique in Paris at the prestigious Rue Saint-Honore address.

David Morris celebrate the opening of its Paris boutique with clients at the British Embassy in Paris.

David Morris opens its concession at Arije in Paris.

David Morris collaborate with Ralph & Russo for their Haute Couture show.

David Morris sponsor the Evening Standard Theatre Awards.

David Morris launch their E-commerce website, with free shipping worldwide.

David Morris Collaborates with Dolce & Gabbana for a private event at Harrys Bar.

Oliver Coleman wears David Morris to the Golden Globe’s where she wins best actress for The Favourite.

David Morris shoot their advertising campaign with Ridley Scott Agency, featuring up-and-coming model Luna Bijal.

David Morris becomes the first High jewellery brand to launch their Haute Couture collection online with Farfetch.

David Morris launches on Net-A-Porter with an exclusive collection.

David Morris celebrates 60 years with a stunning client event at Two Temple Place.

David Morris launches new Advertising Campaign MODERN CLASSICS, shot by Tung Walsh.

David Morris exhibits at PAD Art + Design London for the first time